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Beauty Industry

Amorepacific Launches Rarekind

A new ‘playful and expressive’ makeup brand.

By: Beauty Packaging Staff

Amorepacific has launched Rarekind, a brand that aims to show “makeup doesn’t have to be boring or neat — it can be playful and expressive.”
 
The products include:
 

  • Oversmudge Lip Tint: Coats the surface of users’ lips with color, while moisturizing the inside of users’ lips with almond oil and shea butter to “keep users’ lips looking great and comfy.”
  • ‘Rarelity’ Lipstick: Rare + Reality: Creates a faded matte texture on users’ lips without the lumping, even when applied several times.
  • Mini-Album Contour: Features a unique, retro design to “send users down memory lane.”
 
Rarekind products are available on Amazon now.

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